How To Set Up a Beauty Salon: Your Guide to Making Your Business Dream a Reality

Friday, January 27, 2017

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Running a beauty salon is incredibly rewarding – you get to make people look and feel great about themselves. So how can you set one up? We're at the start of a brand new year, and right now the possibilities seem endless. For some of us, the new year is all about turning over a new leaf, or trying something that we've always wanted to do. Perhaps you've decided that 2017 is the year you're going to make the leap with your business idea? Then you're in the right place! If you want to set up a beauty salon, here's a beginner's check-list that will help you to make a success of your business. Ready? Let's go!

Finances
First of all, you need to think about money. Now setting up a business is expensive, there's no denying it. If you set out a budget and have a small emergency fund set aside though, you won't be left with too many nasty surprises. There are ways that you can save money too. Finding a premises that needs renovating but which you can work on yourself is a great place to start. If you want to create a unique look for your salon too, check out markets, auction sites and second hand shops for some bargains too. Remember, we all have to start somewhere. Do your paperwork! Rules and regulations don't inspire much enthusiasm, but they are important. By staying on the right side of the law you won't run into any trouble. So make sure that you have all the correct licenses, have liaised fully with your local authority and have taken all the appropriate training before you even think about opening.

What Will You Offer Customers?
You'll have to decide which treatments you're going to provide at your salon pretty early too. This is so you can purchase all the equipment that you need. Mimosa Beauty, an award winning beauty salon in Chelmsford, offer everything from facials to pampering packages for mums-to-be. If in doubt, start off with a small list of treatments and then expand on those when you're successful and maybe thinking about taking on some more staff.

Marketing Your Business
Now, you're about to open for business and you want to drum up some publicity. So get yourself out there! Network with journalists from local papers, fellow business owners in your area and even reach out to some bloggers and ask them to come into the salon for a complimentary treatment. Getting to know a broad range of people will really help you get your name out to a big audience. Don't forget to set up a website and some social media accounts too. These are a great way to keep your customers in the loop about any special offers and upcoming events. You can also use them to build up a friendly rapport with people– vital if you're going to get people coming back again and again.

Here's To Your Salon!
So there you have it – your quick guide to getting your beauty salon up and running. Of course, you'll need to do much more in-depth research but this is a good place to start. If you've got the funds and plenty of enthusiasm, there's no reason why you can't make your business a success. So here's to 2017 – a beautiful new year where the sky is the limit!

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