Stop! Do These Things Before Launching a Product

Thursday, May 18, 2017


When you decide to release a new product, it's an exciting time. A lot of work needs to go into your project, but it's worth it when you finally launch it and get to see the results. Even though you're keen to release your new product as soon as possible, whether it's a piece of software or a piece of clothing, don't be in too much of a rush to go to launch. It's important to make sure your product is ready to go and that you're ready to monitor everything that follows its launch. Before you get your new product out into the real world, make sure you do the following things.

Testing Your Product
Testing your product before you launch it is one of the most important parts of the process. You can't start selling something that you're not sure is going to work for your target market. Of course, when you first release it, you could find that there are a couple of teething problems. But if you take the time to test, you can deal with the majority of issues before launch. There are tools that will make it easier, which you can choose depending on the product. Use software testing tools to make sure your new suite meets your customers' needs. Test out physical products by putting them through stress tests and other challenges to ensure they're up to standard.

Keeping Your Team Onboard
When a new product is in development and about to be launched, everyone has to work overtime. It's very busy, and there's a lot going on, making keeping up with the workload stressful for everyone. When you launch your product, it's going to mean more work for your staff in various departments. Before you go to launch, make sure that your employees all know what they need to know. Ensure they're briefed on the new product, whether they're part of the sales team or they'll be providing customer support. And reward them all for their hard work too.

Set Goals and Measure Metrics
Measuring the success of your new product and its launch is essential. You can't release something without knowing whether or not it's selling. Before a product launch, establishing some goals and metrics to measure will help you to determine the success of your new product. Decide when to measure these metrics along the way, setting regular times to see how things are going.

Establish Processes for Feedback
You also want to hear about what people think of your new product, so establishing a feedback process is important too. Decide how you're going to seek feedback for your product and how you're going to respond to it. You could ask customers to fill out a survey and offer an incentive for doing so. Maybe you could offer them cashback on their purchase or entry into a prize draw. As well as gathering feedback, knowing how to respond to it is essential too.

Don't get ahead of yourself if you have a new product to launch. You need to ensure you follow a clear process for success.

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