Work Online? Don’t Forget To Promote Your Business In The Real World, TooFriday, May 12, 2017
If you work from home for your online business, you’re probably wrapped up in looking for new ways to market your business through social media, staying on top of your website, and so forth. However, just because a business operates exclusively online, that doesn’t mean you shouldn’t also be marketing offline, too. The people who use the internet are the same people who walk the streets, and whether it’s marketing or building new business relationships, you should be looking offline as well as online.
There are always opportunities to network. They can be planned, or they can just happen. If you know someone you might want to work with will be in town, why not get together face to face? The Internet is a fine tool, but it can’t beat the progress that can be made when you’re sat in the same space with someone. If not planned meetings, then you might find it’s beneficial to carry your business card around with you. You never know who you’re going to run into during the day, so it’s always worth being prepared.
Hosting an Event
If you’ve got a service or product with a strong brand, then you should be looking at hosting your own event, especially if you live in an area that has many people in your target demographic. The exact form of the event will depend on what your business actually is, but hosting a pop-up promotional stand or hosting a party if you have reason to celebrate can be good options. They’re easy to set up too, even if you’re a one man band. Solicit the services of Kru Live for extra help, pick a day and theme, and start thinking about what you’d like to do. As well as being good advertising for your business, they’re also fun!
Sponsoring Local Events
You exist as part of your community, even if all of your business takes place online. You want to have a good reputation in the area that you operate, and in all likelihood the people of your community want you to succeed too. But they have to know you exist. One of the best ways to get local exposure is to sponsor a local event or sports team. This can be a monetary donation, or you can provide the infrastructure that enables the event to go ahead.
Attend Trade Shows
Whatever industry you’re in, there’ll almost certainly be a trade show for you to attend. You should endeavor to be there because trade shows really are worth their weight in gold. You’ll learn a lot for your business, will develop new leads, and be able to improve your networking skills. All in just a couple of days!
Ultimately, you should be thinking of the “real world” as an extension of your business, not independent from it. If you keep your eyes open and your ear to the ground, you’ll discover that there are many opportunities worth exploring offline, ones that aren’t available online.