The Website Features Users Can’t Stand

Wednesday, July 26, 2017


Are websites helpful in this day and age? Of course they are because a great site is the foundation of online success. Without it, the ways to increase brand awareness and sell more units are limited. If a business needs anything in 2017, it is a website. However, don’t take that to mean that any site will do because it won’t. The website has to be on the mark or else users will bounce. After all, it isn’t like there is a lack of competition. With that in mind, it’s time you channelled your inner user. The following are the features that your customers hate. 

Pop Ups
Yes, everyone knows you have to make money, and no one begrudges you the cash. And, we all understand that getting more subscribers is essential, too. What people don’t appreciate are the endless pop ups that appear and don’t go away! Quite simply, it is annoying and takes away from the experience as a user has to concentrate on clicking off ads. Instead, they should be focusing on surfing the site and clicking on engaging and interactive content, whatever form it takes. It is well worth knowing that pop ups tend to drive people away rather than reel them in. 

Lack Of Contact Info
Your site should be the perfect place to find the firm’s contact details. Any smart company would have a page dedicated to email addresses, phone numbers, and social media platforms. Yours, however, doesn’t follow the age old rule and suffers as a result because users bounce. Among the traditional and e-commerce design tips you will come across, this is by far the easiest to implement. All it takes is a subheading that is simple to find and easy to navigate with every point of contact. It isn’t rocket science, yet it will work wonders for your traffic. 

Content Playing Automatically
Aargh! This couldn’t be more annoying! There is no doubt that video has a significant role to play in the eyes of your user base. Still, that doesn’t mean that you have to shove it down their throats. The entire point of video its natural and organic nature, something you negate when you set it to play on opening the page. If you take it one step further and make the video hard to spot, it will infuriate your customers. Don’t second guess the people and force them into a decision. Instead, leave them to their devices as they will only bounce out of spite. 

Extended Loading Times
One thing that you cannot afford is long loading times. The reason is two-fold. Firstly, today’s online culture is one that is always on the move. As such, people don’t have the freedom to wait around for something that won’t load in thirty seconds. Also, there are too many rivals that will provide the features that you don’t. If you want to keep up with the Joneses, it’s vital that the loading times are as short as possible. A tip: maintain the site as best as possible and apply regular updates. That should keep it operating at a high level.

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