Stars, Stripes... And Selling: Starting A Business In The US

Thursday, October 05, 2017


For many entrepreneurs, the ambition is purely to set up a decent life for yourself, by working from home, or getting a modest profit by doing what you care about. For other entrepreneurs, the goal is a lot more ambitious. And if you have been doing your legwork, or you've just been a full-time dreamer, the goal of setting up a business in a foreign country can seem very appealing. And, of course, the adventure in a new land can be the sole reason people want to set up camp there. America is one of those places, the land of opportunity, but what do you need to know before heading there?

The Culture Of Selling In The US
The one difference in America, in comparison to a lot of other countries in the world, is that active selling is encouraged. If you're reading this from the UK or somewhere in Europe, you may be quite surprised as to the amount of forthrightness you are expected to display in America. It can be considered a bit of a time waster if you go over there with characteristically British traits, such as being self-effacing. The great thing about going to America to set up a business is that you can be assertive; almost to the point of thinking you are rude. Being assertive in America is very much a virtue, and this is tied into the selling culture.

Know Your Regulations
Depending on the state you go to, there will be different regulations in force, and this may have a detrimental impact on your business, or on the other hand, it may improve your business no end. If you're looking to set up business in a state like Arizona, and you apply for a business loan, you need to be aware of the most reliable resources for entrepreneurs, such as banks, but you can get more info on those banks online. In addition to this there are specific employment laws for every state, and if you are coming from a country like the UK, it can be a lot more information to get your head around.

Understand The Scale
Setting up a business in America in comparison to any other country in the world means a massive increase in your operation, from your staff to your products and distribution, all the way through to your clients. This scale is your business x 1000, and you need to be prepared for this. If you are dreaming big, America is the best place to go to set up a business. But be aware that competition is going to be fierce, there is going to be every single business niche covered, and advertising is going to be far more sophisticated, and the choice is unlimited for every customer. So you should think if you can compete in this pond first.

Starting in the land of opportunity could be the best thing you have ever done, but before you do this, it is advisable to make sure you really want to do this. If you dream big, it is the place to go! If not, you may want to think twice.

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