If you want people to read your blog and share your posts, you need it to show up in search engine results. You can promote it elsewhere too, but it really needs to perform well in search engines if you want to make sure your blog does well in the long term. But if your blog isn't doing well in search engines, you might not be sure exactly what it is you're doing wrong and how you can fix it. Fortunately, there are plenty of things that you can do to make your blog posts rank well and help your blog perform better.
Not Actively Working on SEO
How much thought do you really give to search engine optimisation? Some people have had success with not focusing too much on keywords or other SEO rules, but it's difficult to turn your blog into something without thinking about SEO at all. If you really need help with SEO, a marketing agency could take care of it all for you. Visit tonimarino.co.uk to learn about how your blog could benefit from SEO help from experts. Of course, you can take care of your SEO on your own too. There are lots of techniques that you can use to boost performance.
Are Your Posts Being Indexed?
If it seems like you're not really getting any traffic to your site, you need to make sure search engines are showing them in search results. Google Search Console is a useful tool to use if you want to check that Google is indexing your blog posts. Blog posts not being indexed by Google is an issue that some WordPress users have had. This means that the search engine won't be showing those posts in search engine results. You can often fix this issue by asking Google to reindex or crawl your site to identify the missing pages.
Publishing Frequency
Posting frequently on your blog is an important part of making sure that it ranks well in search engines. It shows search engines that your site is active and helps to keep it relevant to your audience. Plus, it will give you more chances to rank for different search terms as you publish more content. If your blog isn't performing very well, you might just need to post more often. It can take some time to build up the content on a new blog, so don't be surprised if it takes a few months to see results.
Relevancy and Value
You don't necessarily have to focus extremely hard on specific keywords if you want your blog to rank well in search engines. In fact, some experts recommend that you forget about keyword research and inserting the right keywords and focus more on the relevancy of your content and the value that it provides your audience. What's often most important is that your content is relevant to the topics that you want it to rank for and that it really delivers something valuable to your readers.
If your blog isn't ranking in search engines, these are just a few of the things you could do to fix it.