Are you wondering how to get your business started? Sometimes, it feels like you’re stranded, right? There’s a wave of information out there online, but you don’t know if it’s relevant to you. Maybe you don’t even know if it’s going to be helpful at all. The same can actually be said about podcasts. Like many forms of content creation, podcasts have blown up and have become super popular. They say that video killed the radio star, but it seems like podcasts have truly killed the radio shows. So, if you’re wanting to get started on making your own podcast, here is everything you need to know!
You’ll Need a Theme
In a way, this is like exploring your niche and exploring your ideal listener. It’s important to choose a theme that you love, as it will help you keep coming up with episodes for the podcast. You’ll also be less likely to get bored with your podcast if it is about something you are passionate about. Research your ideal listener avatar, including their pain points, how they spend their time, and what content types they prefer. This will make it much easier for you to select a theme for your podcast. For example, if your audience is a fan of a particular TV show, you can do podcasts on the show’s characters, giving their unique perspectives and opinions. This can be a fun and engaging way to give your audience something new to learn about the show. This will also make them excited for the next episode.
Only Use High-Quality Products
You’ll obviously need a microphone and a fairly decent set up too. It’s going to be up to you whether this podcast is recorded by video or not. It doesn’t even have to be; just some people will capture it on video, too, for platforms like YouTube. Anyways, when it comes to your podcast, the only way to seem reputable is to have to look good. You need to give off the idea that you’re an expert in what you’re talking about. Having high-quality mechanics like a microphone is going to be vastly important. But on top of that, you’ll need good podcast editing services to help you out too. Bad editing is a quick way to lose listeners and even followers.
Build a Website to Tie It In
Generally speaking, it’s going to help your brand if you have a website. Now, you don’t actually need a website, just like you don’t need a social media platform. However, it’s going to help a lot if you do opt into getting one. If you want your podcast to succeed, it’s essential to have a website. This allows you to promote your episodes, build brand awareness, and attract sponsorships. It also gives you a central hub where listeners can find your content and subscribe to your podcast. For example, you can put up episode badges at the top of your website, such as for Spotify, Apple Podcasts, Stitcher, and Google. This makes it easy for new listeners to start listening right away. People like convenience, and this is going to help out a lot.
