They were once considered cliched and inelegant - something you’d only see in cheesy Hallmark movies ahead of the holiday period - but red and green pjs are making a serious comeback as a cozy, stylish clothing item to match the winter season. Here’s why boutiques should be stocking up on red and green pajamas from their trusted wholesalers this Christmas.

Red and green pajamas never fully went out of style; it’s just that their influence diminished as more of us started favoring that clean, heavy-silk style for our nighttime wear. Thankfully, red and green PJs are back in trend, just in time for the holiday period to swing around. Maybe it’s an aesthetic thing. Or maybe it’s because - more so than ever - we’ve started to value the simple joys in life: like cozy nights in, movie marathons, and a hot cup of cocoa on a chilly evening. When you picture these Christmas card-esque scenes, chances are that you’re picturing yourself and your family wearing red and green pajamas. For boutique store owners, the resurgence of red and green PJs offers an opportunity. It’s a chance to enliven your store with nightwear and loungewear that genuinely pops color-wise, while also ensuring customers get something that’s on trend. Here’s how red and green pajamas are coming back in trend, and what boutiques can do about this (good) news:

Here’s the thing: red and green are on opposite ends of the color wheel, and that contrast creates eye-catching harmony. Let’s say you take red and green and blend them into checkered patterns; the result is a look that is playful and bold, yet inherently cozy and warming. And this effect will come through whether your fabric is soft cotton, silky satin, or something more synthetic. The color does the work for you.

The modern world is full of dreary, monotone colors - whether that be in modern houses, modern cities, or modern clothing styles. The humble red and green pajama-set is a push back against all this drabness. It offers a splash of vibrancy and life. All of this makes it perfect for kids, who, after all, appreciate lively colors most of all!

Let’s speak frankly for a moment: boutique store owners will always have an eye towards what’s most profitable for their shops. And, all things considered, it’s hard to argue against the profitability of straightforward, wholesale red and green pajamas. These items are eye-catching by nature, while also having the benefit of being no-frills and inexpensive. Beyond that, if you can source your red and green PJs from a trusted wholesaler, you’ll ensure that you're able to make solid returns from your investment