The Key To Business Success Is Digital

Monday, April 03, 2017


The ruling word in the business industry is to digitalise, and it has been so since the digital revolution has changed the way people interact with companies on a daily basis. Naturally, you could be looking for a million reasons to explain why you need to digitalize your business, whether you are an entrepreneur at the head of a team or a savvy freelancer, but the easiest of all goes like this: Step outside and have a look at the people in the street. How many are using a smartphone, taking pictures, posing for a selfie or look like they are ordering an Uber taxi? Most people find that the majority of the population has turned to phones to do everything from staying in touch on social platforms, booking a hotel, or finding business contacts. And this is only because phones are the closest thing to a computer that you can carry in your handbag. They go online and let you sort out your life in a matter of a few clicks. 

Optimise Your Digital Presence
If you’ve decided to invest in a website for your business, you might have experienced the struggle of web traffic. The digital world brings a lot of competition, so it may be difficult at first to get your business noticed. For a start, if you want to be visible in search engines, you will need to optimise your web structure and your content in such a way that it is easy to read, comprehend, and index for a spider – spiders are used by search engines to crawl the net. This means that you need to use words that your potential audience will also use to search services similar to yours, and you will also need to use a sitemap to facilitate crawling. Then you can increase traffic by using paid advertising, regular content updates, and social media platforms. 

Cut Down On Costly Offline Behaviours
The best way to maximize your digital presence is to cut down cost on anything non-digital that doesn’t support growth. For example, Managed Print Services have dedicated their business to the evaluation of budget loss that SMEs invest in print waste. They review the use of prints within the company and look at ways to facilitate the adoption of a paperless structure. In the long term, the company is able to reduce the cost of prints and its negative impact on the environment. 

Digital Means Remote
If you work with a team, switching to a digital work structure can enable you to implement a remote work strategy. Telecommuting provides a new work relationship that is beneficial for both employers and employees. From increasing productivity, limiting absences and saving money for employers, to the creation of a healthy work/life balance for employees, there’s a lot to say for remote jobs. 

Don’t Confuse Digital With Skills
However, don’t get confused between digitalising your business and gaining more skills. Too many entrepreneurs believe that digital tech can lead to a misunderstanding of skills and a loss of expertise. Indeed, it is too easy to look for a solution on Google, and then believe oneself to be qualified to tackled similar issues, for instance. Additionally, as everyone has access to the digital sphere, digital skills are often devalued.

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