How to Start a Beauty Blog

Sunday, June 30, 2013


When you've been blogging for a while, it all seems to come naturally. Thinking up post ideas, coming up with ways to improve your blog design and communicating with other bloggers. But in the beginning, when you're faced with a brand new Blogger account and know absolutely no-one in the blogging world it's definitely confusing and a bit intimidating. But if you're in two minds as to whether to start a beauty blog, my advice is just go for it! Everyone has to start somewhere. It's such a fun hobby to have, you'll gain skills and knowledge and maybe even open up a whole world of opportunities if you stick with it. Know from the beginning that you don't need a huge makeup or beauty collection to start a beauty blog, nor do you need a top spec camera, lighting or a load of other fancy equipment. You don't need to look like a beauty queen or a fashion model, all you need is a love of the topic, an interest in writing and some determination. One of my worries when I began blogging was that people were going to look down their nose at my content, tell me that I didn't know what I was talking about and leave horrible comments in the same way that people do on Youtube videos. But blogging is a completely different world- people are always supportive and helpful!

Once you've made the decision to start a beauty blog, there are a few things you'll need to do to get everything set up. Choose a day when you have a couple of hours to spare, be prepared to mess around opening a few different social media accounts and stay patient, because you'll only need to do all of this once and then it's sorted for the rest of your time blogging. If this post has appeared in your blog feed, then it's safe to assume that you already have a blog and that this information won't be useful. However if you've come across this post from Googling 'how to start a beauty blog' here are my tips on getting set up, from the very beginning.

1. Think Up Your Blog's Name
This is the initial hurdle you're likely to face when setting up a blog. My advice on this one is to keep it short and sweet (although I know this can be difficult when it feels like every blog name has already been taken!) A very long and complicated name is likely to haunt you further down the line so keep it snappy if possible. A trick I've come up with to help people choose a beauty blog's name is to look at the names of beauty and makeup products, as they're cute, catchy and relevant. My examples of names using this method are: 'Vintage Vamp' (nail/ lip colour from Avon) 'Sealed With a Kiss' (MUA lipgloss colour) or 'Miss Matched' (Essie nail polish colour). Don't just settle with the first thing you think of, make sure it's something you really like the sound of before taking the plunge. Maybe come up with five names, and spend the day thinking about which one you like best and is most fitting to you.

2. Set up a Blogger Account
There are a number of platforms you can host your blog on, but Blogger.com (which this blog is hosted on) is user friendly and simple to get started on- I'd highly recommend this over any other platform.  Set up your Blogger account using your newly thought-up account name which will be available in the format 'MyNewBlogNameHere.blogspot.com.' (Later down the line you can buy your own custom domain and drop the '.blogspot.com' if you want to. But it's not necessary, and some of the most popular bloggers out there choose to leave their blogspot address as it is). When you come to set up and type in your new blog name, chances are it will already be taken- you might have to get a bit creative with dashes/hyphens. Keep it as simple as possible, and definitely AVOID misspellings in order to get the name you want. 

3. Set up Your Social Media/ Follow Options
Now you have a brand spanking new account, the first thing you should do is set up the social media linked with your blog and the various ways that people can follow you. This allows other bloggers to be able to connect with you, and also for them to be able to find out when you've added new posts. I'd recommend adding all of these, as different people prefer to follow blogs using different platforms- by adding as many as possible means you're catering for all potential followers. Here are some very important options you should add to your blog:

i. Set up a Bloglovin' account
Bloglovin.com is the most popular way to follow other bloggers (and for them to follow you!) It's extremely important to include a Bloglovin button on your page, so that people can follow your blog if they like it.  Go to Bloglovin.com and sign up for an account and follow the instructions from there. You can add a Bloglovin button to your blog sidebar by choosing the one you want from here, then simply follow the simple instructions on this page to add it to your blog

ii. Add the 'subscribe by email' widget
This is possibly the least popular way for bloggers to follow each other, however it's well worth adding as not everyone who might want to read your blog will have a Blogger or Bloglovin account. The 'subscribe by email' widget can be found in the 'layout' section of blogger.

iii. Set up a Twitter account
Regardless of what your feelings are towards Twitter, once you become a blogger Twitter will be your friend. Even if you already have a personal Twitter account, I'd highly advise setting up a new one for your blog. Make sure you upload a picture of yourself, and include your blog's link in your bio. This way other bloggers will know that you're also a blogger and not a spammer and are more likely to follow you. You can find other bloggers by searching the hash tags #bbloggers (beauty bloggers) #fbloggers (fashion bloggers) and #lbloggers (lifestyle bloggers). Don't be afraid to follow other bloggers, when I first started out I was worried that people would be like 'why is this random girl following me?' but it's not like that at all- the blogging community is pretty much connected by people following each other on Twitter so don't be afraid to do so. Have your twitter link visable on your blog, you could add a follow button like I've done in my sidebar (choose the 'follow' one from here and add the code by going to 'layout' from your blogger dashboard--> add a gadget--> add html/javascript). You could also add it along with other contact details in a 'contact' page at the top of your blog (I explain how to do that in this post under 'navigation').

iv. Set up an email account for your blog. 
It's highly advisable to setup an email account especially for your blog. It helps to keep blog related stuff separate, and also looks more professional once you become more established in the future and companies want to speak with you about things like product reviews and sponsored posts. Always make sure you're regularly checking this inbox (including any 'junk' folders) so that you're not missing any opportunities that crop up. Have this displayed somewhere on your blog, you could have it written in your sidebar or you could create a 'contact' page like I've done with all of your details there.

v. Fill in your Google Plus profile
Google Plus and Blogger are becoming more and more interlinked, and so it's important to fill in your profile with yours and your blog's information. Go to Google Plus and click 'edit profile.' Upload your photo, add your basic details and add your blog link/ Bloglovin link and Twitter link under the 'other profiles' and 'contributor to' sections and your blog's email address. You can see my Google+ profile and how I've filled it in here. Definitely set your Google plus profile to public, just skip filling in the sections that are too personal like your mobile number and work details.

vi. Set Up Any Other Social Media
If you want to use Facebook, Instagram, Pinterest or any other social media site to promote your blog and connect with other bloggers go ahead and set those up. Try and use the same username across each of them (preferably your blog's name) although this isn't always going to be possible.

Customise Your Blog
I've written entire posts explaining how to set up a brand new blog here, so if you're interested you can go and check that out. If you're brand new to Blogger I'd definitely recommend having a read, I got really stuck in the beginning and hopefully it will help you to avoid the mistakes I made. Initially you will need to go to 'template' from the drop down bar on your dashboard and then choose 'customise' and pick a template and colours you best think suits your blog. You're probably best to start with something simple in the beginning, and once you've got the hang of things you can begin to make alterations. Even if you're keeping your template very simple, I definitely recommend having the follow options I mentioned above, as well as an 'about me' and 'contact' page (you can find out how to add these by reading this simple guide.) 

Get Posting!
When you set up a Bloglovin account, they will require you to post a piece of code into a new blog post in order to claim your blog. Once your blog is claimed you can delete that post and start from the beginning. You could either write an introduction post stating your reasons for wanting to start a blog and a bit about you, or you could dive straight in with a post related to your content. Some ideas to get you started- product reviews, what you like/dislike about a certain product, 'top fives' for example 'top five summer lipsticks' 'top five pink nail varnishes' and monthly favourites posts- a run down of all the products you've been using throughout that month (usually posted at the very end or the very beginning of each month). 'FOTD/NOTD/OOTD' (face of the day/nails of the day, outfit of the day) are popular posts where you can talk about the makeup, nail varnish or clothes you're wearing that day. Always try to take your own photos where possible rather than using standard 'stock photos' (never use other bloggers photos as your own). I think a lot of people in the beginning are afraid of the 'xl' photo setting, but large, clear photos are definitely your friend. I posted tips to improve your photos here. For more information, check out Start Blogging Online who have lots of really useful tips for newer bloggers. Fashion blogging more your thing? This post by Set Up A Blog Today will be just what you're looking for.

If you're starting a beauty blog, let me know if you found this guide helpful!

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46 comments

  1. Thank you so much for this, I just opened a blog and I started to become disheartened with it, but I will stick to it :) x

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  2. Thank You so much. This was indeed helpful! I had my blog for about three yrs and stopped. This year I am doing blog posts again. I love it. It can be a bit discouraging when no one seems to want to follow .lol BUt nothing happens overnight and I just have to keep at it. :) This was a great post :)

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  3. Was very helpful! My blog is nearly 2 weeks old. Still learning and hope to improve with experience. Will check out your other posts :)

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  4. This post is brilliant... been pondering over the idea of starting up my own blog for about a month now... but this post has definitely given me the inspiration to do it :-) p.s love you blog!
    xx

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  5. Darling, this is a really useful post. Especially for newbies, but also for the "older generation" ;) It's never too late to learn something ;)

    Sharing this one on Twitter.
    xoxo,
    Luchessa.org

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  6. This is a brilliant post to help new bloggers!! xo

    Hannah xo | Glitter and Sparkle

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  7. Really helpful post for new bloggers like me :) There's so much information for you to take in and learn when you first start up.

    www.crazylins.blogspot.co.uk

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  8. Thanks For This...Just Started Really & Set Myself Up With A Few Posts...
    Just Reading Through Lets Me Know I'm On The Right Track! I Can't Stop Tinkering With The Design Though...It Will Get There I'm Sure!
    Thanks A Lot For Your Advice

    oOo BecKY oOo

    http://bkybubble.blogspot.co.uk

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  9. I just started my blog and this post is perfect! Thank you so much for making it and I'm planning on implementing a few of your tips.

    Jenni
    thebeautifullittlefools.blogspot.com

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  10. being mostly a craft / diy/ decor blogger i really love hops because it expands my readers and i find new things i wouldn't normally look for. :)

    Thank you for dropping by The Collective!

    Co-Host // Justynn
    Creative Life Antics

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  11. Just read this post and found it really helpful!
    The rest of your blog has great information too :)

    http://chrissieefrancess.blogspot.co.uk/
    x

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  12. Thanks for the follow, I wanted you to know this post finally pushed me to start my blog. Great advice.

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  13. Thanks a lot for this post, I just star my blog by following the steps here.
    And also I'm going to take a look to the photography post.

    http://splashofpeach.blogspot.com.es/

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  14. I posted a very similar post today :) A post with a few starter tips for starting your own blog!

    http://bellebeautyglam.blogspot.ie/2013/07/how-to-start-beauty-blog-beginners.html

    Alison
    bellebeautglam.blogspot.ie

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  15. Hey! I started my blog a while ago and wanted to know how to get followers! your blog has been helping me so much with layout, and just helped me decide what my next steps should be! Thanks so much :)
    milixx.blogspot.in

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  16. What a great post to help people set up a blog. I've had mine a month or so and totally agree with everything said here. X

    www.carlysbeautyworld.blogspot.co.uk

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  17. This post has given me the confidence to finally set up my own styling and beauty blog. Thank you so much for the help xo

    http://beautyavecrhi.blogspot.co.uk/

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  18. I've recently decided to jump into the world of beauty blogging but soon realized that I had no idea where to start. this post was so so so useful and has helped me immensely with the start of something new. thanks a bunch!

    http://demuvre.blogspot.ca/

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  19. This post was very helpful as I just started my blog last Sunday :)

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  20. Thanks so much for this post! I only recently started and wanted reassurance I had done everything okay and this was great.

    Your blog is so pretty and great too!

    Melanie x

    http://melanieev.blogspot.co.uk/

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  21. Thank you so much for this. I have been thinking about starting a blog for sometime now and this has given me everything i need to enable me to take the plunge ! Lydia x

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  22. Im totally new to blogging do you have any tips about following people? as i cant seem to find a search function to look at other peoples blog. P.s thanks for the post it gave me the encouragement to start my own
    Sarahx

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  23. Great tips for a newbie like myself . To sarah I am in the same boat as you this is very inspiring especially to those who are new to blogging.

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  24. my blogspot is fairly new and building up slowly would appreciate some feedback, I also can't seem to find others blog beautychique-fashion.blogspot.com

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  25. This was so so helpful! I've gone through all your posts like this now and have set up my blog! Thank you!

    http://popmypink.blogspot.co.uk/

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  26. I've just started a beauty blog and this has been so helpful! Thank you! x

    http://www.artduvisage.blogspot.com

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  27. Thank you so much - what a generous post sharing your knowledge with all us noobs. It has helped me so much. Have a look if youd like, I would welcome any comments or advice you might have x
    http://www.lippylikes.blogspot.com

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  28. Hi! Your advice is great! I read all of your blogging tips and it helped alot. I mentioned you in my 'about' page of tht is ok. My blog is beautybykrissy01.blogspot.com . Without your tips, my blog, wouldnt exist. Please follow my blog on bloglovin and please advertise my blog.

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  29. This post helped so much! Great advice thank you Stacey xo

    floral-bow-belle.blogspot.com

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  30. Great blog post! Very helpful as a new blogger starting out. Follow me: leannaelizabeth.blogspot.com

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  31. I love your blog! you have very useful tips. and awesome post.
    What app do you use for "paint" on your macbook? I've been researching
    and I don't know which one to get. I would greatly appreciate the tip.
    Thank you for any help.

    ReplyDelete
    Replies
    1. thank you! :) I use the app 'paintbrush' it's not quite as good as MS paint but does pretty much the same job, plus you can resize your document in it instead of having to resize in Picmonkey. I dont remember if Paintbrush came on my Macbook already or if I downloaded it from the app store, but its definitely free either way. Hope that helps xx

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  32. This post inspired me to really kick start my blog. As I have wanted to do it for many years now. So thanks heaps for the inspiration. Love your blog x

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  33. Thanks for making this post it was very helpful! I'm new to blogging also.
    www.chasingbeautiful.co.uk

    :)

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  34. Wow, thank you! This helped me so much, i'd love to be as successful as you :)

    if anyone's reading this, check out my blog: www.thegirl-09.blogspot.co.uk

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  35. Could not thank you enough for all your helpful blogging tips!

    Your blog is uh-may-zing!

    xx

    vanityfairest-x

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  36. You have some awesome information here! Thank you for this. It has been loads of help. :)

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  37. Thank you! This has helped me a lot in how I to achieve the blog I want! Just what I needed to help me start out as a new blogger!x

    http://livvsy.blogspot.co.uk/

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  38. I wondered if you've come across Blogosphere magazine - a useful resource for people getting into blogging or just looking for inspiration. I thought your readers might find it helpful: http://www.blogospheremagazine.com/

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  39. found this sooo useful!! thank you!! i have used it - check it out?? rosegoldblush.blogspot.com

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  40. Thankyou, just started my blog today :) http://avnikap.blogspot.co.uk/

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  41. This comment has been removed by the author.

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  42. When one conceives the issue at hand, i have to agree with your endings. You intelligibly show cognition about this topic and i have much to learn after reading your post.Lot's of greetings and i will come back for any further updates.

    free logo generator

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  43. just open an blog about petite girl fashion. I been trying to get follower and stuff. But i have been extremely disappointed already i visit all my favorite blogger left comment and my blog link but no one seem to follow me. But this article was really helpful thanks you :))
    http://petitegirl97.blogspot.com/

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  44. Thank you! That was extremely helpful! Just finished creating my blog :)

    http://shannenelizabeths.blogspot.ca/

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  45. I just wanted to say thank you for all of the information you have written about starting a blog, I've just finished my first post after months of researching & dwelling on whether to do it or not you've really helped me. The articles I have read on you're blog have really helped to boost my confidence and gave me that boost to actually get started :)

    http://aimeezeta.blogspot.co.uk/

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