Sell More with Better Business LiteratureThursday, April 27, 2017
Many aspects of business are online now, but there's still plenty of reason to use printed materials for certain tasks. When you own a business, you might need to have printed literature for a number of purposes. And even when you don't actually print it, it still often works well as a PDF leaflet or brochure. If you're going to produce literature for your business, it needs to be good quality. Too often, small businesses print literature that leaves a lot to be imagined. It could easily be something from 20 years ago or an amateur publication like a church newsletter. If you want to ensure all your literature is professional and up to date, follow these rules.
Get a Professional Set of Graphics
Having a good foundation for the appearance of your business literature is essential. That means that if you want everything to look good and be branded consistently, you need a set of graphics to start you off. If you don't already have a good logo you can use on literature, stationery, or other material, you need to get one right away. While other things in your literature might change, these graphics should stay the same for a good few years. You want people to recognise your logo and the other elements you use, such as borders or perhaps even your own font.
Learn to Use the Right Tools
If you're mostly in charge of everything that happens at your business, you don't always want to outsource work you need to have done. For bigger projects, it might be fine, but sometimes you only want to make a few changes. If you want to be able to put together or adjust pieces of literature yourself, you need the right tools and knowledge. InDesign is one of the main tools you should learn how to use. Fortunately, you can find lots of tutorials that will help you learn anything from positioning layouts to working with conditional text in Adobe InDesign. It doesn't take much to learn how to use the software you need. You should also learn about the principles of graphic design so you can put together better literature.
Work Well with Designers and Writers
When you do hire people to design or write your business literature, you have to make sure you work well with them. Whether you outsource the work with one of your employees, you need to make sure you understand each other. This is another reason that it's important to learn a bit about the software used to make literature. You need to know what a designer is capable of doing so you don't make impossible requests.
Put One Person in Charge of Literature
If you have staff, it's a good idea to make one person the head of your literature. It's their job to keep everything up to date. Your literature needs to change to meet your customers' needs and to follow trends in the print marketing world too. If one person is in charge of it, you can make sure that happens.Your print literature is just as important as anything you have online. You should make sure that it's good quality, no matter what you use it for.