Let Your Business Do The Talking

Monday, May 01, 2017


Most entrepreneurs are left unphased by the sleepless nights and the long days when they launch their business ideas. Financial matters related to the launch, having been sorted out in advance – you can’t launch without investment – are not a concern at that stage. But communication in the business world is a worry that, if it isn’t tackled property, can destroy a business in a matter of months. And communication, it’s exactly what new entrepreneurs struggle with. Not that they hate it, but they don’t know how to approach it effectively, and how to make the most of it. The thing is, there is more than one kind of business communication. You will need to speak the business language, which means understand strategies and numbers, to survive. But it’s not all! It’s important to create a positive sense of engagement, to be useful to your potential buyers, to support customers in the best possible ways, and to launch marketing campaigns that get you noticed. In short, there is quite a lot to do!

Work With Experts Who Understand The Business World
When you start a business, while the business idea is essential to begin, you will rapidly need experts to guide you through the important tasks of making a profit and planning your growth. A business plan is the strategy you are designing – or a strategist is designing for you – to project future growth. As a rule of the thumb the strategy outline the success of your business and the expected time to reach it. Consequently, business plans tend to be looking up to five years into the future – or ten for complex structures – to build a viable success. This is essential as you will need to keep an eye on your account, generally with the support of a certified accountant who calculates taxes and VAT and helps with projected gains and losses. 

Embrace Positive Communication
For most new businesses, a positive communication is about friendly graphics and content. In truth, the best way to attract new customers is to create a strategy of free gifts, from parcel inserts to voucher codes. Clone Media, for example, is specialised in print, branding packaging, so you could, for instance, print out voucher codes to place in the packages of your customers. It’s a friendly and easy way to encourage customers to make a new purchase. Additionally, you could plan an online advertising campaign to target relevant audiences with a first order discount, for example. As simple as it sounds, with the suitable landing page, this is a great option to increase income. 

Create Useful Content
There is no website without content, and there is no business without useful content. Every entrepreneur knows so much. The definition of useful content is often misunderstood. Hubspot has therefore created a handy infographic to help marketers generate content that people want to read. For a start, you need to be aware of the purchase of your content: are you writing to increase awareness? Are you writing to maximise cross-selling? Are your writing to suggest a solution to a common issue? This will define the frame of your content. You can’t write without clear data and example to illustrate your point, but it doesn’t mean that you need to undergo a long research. All you need to do is to organise your data and argument in the best possible format, whether it is an article or an infographic. Then the magic happens during the writing and editing phases – don’t skip these steps, they are essential for good content!

Offer Amazing Customer Service
Sometimes, you can’t help it: things go wrong. It happens. That’s why it’s important to have the right people to serve your customers’ interests. Ideally, in your customer service, you need a team that is patient especially as customers can be frustrated or confused when they get in touch, attentive to understand the issue, positive and able to transmit news in a positive way, and tenacious to get at the bottom of the issue. Taking care of your customers means that negative situations can be resolved efficiently and rapidly. 

Create A Viral Campaign
It is the dream of every entrepreneur to launch a viral campaign. Indeed, it will guarantee the attention of a vast audience. But creating a viral campaign is a difficult art. However, there are some essential rules to it. For a start, a viral campaign engages the audience at an emotional level; it isn’t neutral. It is also unexpected. More important a viral campaign is a story that people want to share, so don’t approach it like it is an advertising campaign. In short, let your business do the talking and attract new customers with these tips.

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