From Idea to the Store – How Beauty Products Make It

Thursday, September 21, 2017


There is certainly no shortage of products in the beauty sector. Everything from skin care to eyeliner to nail polish, there is something for everyone that corrects, contours, and conceals. Often we don’t take into consideration just what the process is to create items that we need and use on a daily basis. The reality is, most of our products take years to conceive, create, and conduct beauty product trials, before being put on the market. Here is a closer look at how your favorite blush or eye serum has made it to the store shelf. 

Conceive the Possible 
Conception is just the beginning of creation of a product. Companies listen to their consumers' needs and develop ideas based on those needs. Have a hard time finding that right cleanser for your combination skin? Tell your favorite beauty product company! They love that sort of feedback because if they can create what it is you are looking for, they want to keep you brand loyal. When it comes to makeup, they often turn to makeup artists who work with fashion designers to learn about new fashion trends and create their very own trends. At the same time, they will listen to consumers when an eyeliner isn’t easy to apply or the mascara just doesn’t add volume like they want.  Companies will also look at the cost and retail value of the new idea. If it’s a high-end company, the price point has to be just right. If the company caters to the drug store shopper, they are going to make sure that the ingredients aren’t so expensive to make the product unaffordable to their consumer base. 

Create What They Want 
Once an idea has met all of the criteria, it’s time to actually make the product. This is where the chemists are at their most important because they certainly don’t want to mix ingredients that don’t mesh well. Almost all products in the store don’t match the original concept. Sometimes during the process, a new product can be “accidentally” discovered. We may not think of this process as all that scientific but it’s actually crucial. Especially when products are designed for helping with health issues such as psoriasis or eczema. Not only does the scientist figure out how to relieve symptoms, they can also add ingredients to improve the health issue. Although it sounds counter-intuitive to fix a problem and lose a customer, it’s the exact opposite. If Dove can help you solve your skin problem, you are more likely to use other Dove products and they know it! 

Testing and Trials 
Once the product has been conceived and created, they go to consumer trials to be tested for their effectiveness. Anytime you hear “4 out of 5 women agree…” that product has been tested to prove those claims. Trial companies will test products on a panel of volunteers to test out the product for a certain amount of time. Those volunteers report on things like effectiveness, how long it takes to work, strange or pleasant odors, and how the product feels. Ineffectiveness and unpleasantries with the product will often send the items right back to the scientists to work on it again. At the same time, if a volunteer discovers a different side effect that helps another issue, that can be reported so that the company can work with those potential newfound products. 

It can take years for your favorite beauty product company to create the next makeup craze or latest healing product for your face. If you truly want to appreciate all the hard work goes into it, some companies now work with consumers to create their own products, such as a facial cleanser, that you can get faster and understand the process better. 

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