Being your own boss sounds like a dream, but when you achieve it it can take you by surprise. Suddenly you learn that as the one person that must oversee everything, being the boss is a heavy burden. Thankfully, technology has made so many advances that can help you efficiently run your startup business from home. While it can be difficult to get into the swing of things at first, technology should help you get over the first hurdles.
Social Media
The number of active social media users has been found to be a whopping 2.307 billion, and it’s expected to grow to 2.55 billion by 2018. This is the size of your potential market. When you first settled on your business idea, your first step should have been hiring a Website Development company to build you the best website for your company. Your website should include links to a social media platform so you can connect with all your customers. On social media, you can
promote your services and products, provide personalized offers to your consumers based on their online behavior, and enable buying options directly from social media platforms. You can benefit from social media by connecting with influencers and gathering customer feedback.
Productivity
Without a boss looking over your shoulder, it’s easy to just spend the day relaxing at home instead of working. Instead of losing a day’s work, use time tracking software to see where you are spending your time so you can become more productive. A project management and task management tools to stay on top of your daily business responsibilities. You should also examine your office environment to see if it’s conducive to a productive work ethic. Making your home office a pleasant place to work from will go a long way to increasing your productivity.
Instant Messaging Apps
Most social media sites have an instant messaging function, but it’s very easy to get distracted while using these. Instead, use software such as Slack, Hipchat, or Campfire to instantly pass work updates to your partners. You can use each of these programmes to share files, start conversations for group projects, and automate tasks. They have none of the distractions of a social media, and they are far quicker than writing an email and waiting for a response. Nothing beats face to face contact, but if distance is an issue, use Skype to have a proper conversation with your business partners and potential clients.
Marketing
You no longer have to spend money on print ads to advertise your business to new customers. The first step most entrepreneurs do to launch their business is build a website, which is a combination of marketing, the sales platform, and the first business premises. You can also use email marketing, advertise on search engines, or even try mobile marketing. This is is a relatively new frontier that reaches people through text messaging, and advertising on mobile applications. As the internet becomes more mobile, your marketing campaign can potentially reach millions of people anytime, anywhere.
