When it comes to the brand of your business, no matter whether you've just started out or you've been at it for a while, you are going to need a good eye and a little bit of creativity to ensure that you are able to stand out from your competitors, and bring in even more attention by what you're putting out there to the world. You see, a brand isn't just about choosing a name for your business and then making sure no one else is named the same way - it goes way beyond that. A brand is a lifestyle, a personality, an undercurrent throughout your business, and it is constantly changing too - at least it should be when necessary.
The Branding
There's a lot to think about, and at times you may find it even a little overwhelming, but the importance of branding yourself the right way is a major aspect to owning a business and engaging with people so that you can thrive. So never hold back or be afraid of showing a real and raw side that maybe not a lot of people know. Of course it's nerve wracking, but if anything, people will be even more drawn to you because they see the truth. If you're struggling with how to translate what you want to through your brand, here are a couple of ideas to get you thinking.
The website
You should be constantly injecting life into your website, because this is the place where the magic truly happens, and you don't want to lose any customers at this stage of the game because your web design was lame and people found you boring. This is the moment they should be truly wowed and can't think of leaving until they spend a bit of their money. One thing to think about, is the structure of your site. So many people often want to include as much as they possibly can onto every page so that it looks substantial, but this merely runs a risk of looking messy and cluttered. Don't be afraid of blank space - it allows your site to breathe and own every word with power and passion.
The social media
The things that you post and the way that you post it all plays a big part in how your brand is seen. There are so many different platforms now, from Facebook to Instagram, so depending on what you use will determine the effect you are able to create. For example, Instagram is a network that is purely focused around imagery and videography, so if you're using this to engage people in, then you need to know how to take a darn good photo that gets people excited. All the way down to the features that are offered to you, like Boomerang. It’s short and sweet, but current and cute. Pair that up with a couple of appropriate hashtags, and you're killing tones of birds with one mere stone that cost you nothing.
