How Can I Sell My Home Via Facebook?

laptop computer with Facebook on the screen

When it comes to selling your home it can be a long and drawn out process, it's something that all of us want to avoid where possible. Have you considered social media to be a way to do so? Facebook particularly, since it's (by far) the largest and most widely used social site. It might not be the first thing that springs to mind, but could well be the answer to a quick sale. Here's what you need to know. 

Why Facebook?
The more exposure, the better – You are simply giving yourself another way of showcasing your property. How can that possibly be a bad thing? Even if you're using an estate agent, promoting on Facebook too could help you to reach that perfect buyer. 

Share, share, share 
One of the best things about social media platforms is the sharing function. When you post something about your house on Facebook you can get all of your friends to share it, meaning they will effectively be advertising it to all of their friends too! See how the ball starts rolling

Upload photographs and videos
Facebook makes it extremely easy for you to upload photographs and videos of your home. Show of your home with stunning photos and virtual tours. Add descriptions to them to make them more appealing 

Various marketing techniques available 
You can market in various different ways use Facebook. You can set up a page specifically for your home, or you can consider spending money on a Facebook advert. You can set a budget for this. It’s not advisable to spend too much on doing so!

Five easy Facebook marketing tips to help your home sell!

  • Open House Event Invites – You can send event invitations on Facebook! So, why not drum up interest for your open house? People can RSVP so you will be able to get a good idea of who is coming.
  • Photo Albums – Photos are everything when marketing your property! Create an album on Facebook and add high-quality photos of your home. Add descriptions too. A little tip – try and be more creative than ‘living room’. Plus, focus on making the photographs appeal homely. Try wool rugs instead of having bare wooden floors, add a few scatter cushions to the sofa… little touches go a long way
  • Video Tour – Why stop at photographs? Videos offer a fun and effective way of showcasing your home. Upload a video tour!
  • Status updates – What is going on? Keep your followers in the know! You can link to your listings on various real estate websites and such like!
  • Facebook ad – Why not consider spending some cash on a Facebook ad? If you have the money to spare you could give this a go! Don’t spend too much on Facebook advertising. You can set your own budget. So spend a small amount and see how it goes. The great thing about Facebook ads is that they are targeted. So, if someone has searched homes for sale in your area regularly on Google, there is a chance they will see your ad over someone who has never searched for properties before.

As you can see, Facebook is a great platform for advertising your home. Follow the advice that has been presented above to get started.

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