Marketing Manager: What To Expect

woman on a macbook studying marketing

Are you thinking about looking for vacancies for a marketing manager job? There is no denying that this career path can be exciting and very fulfilling, with many different responsibilities and tasks for you to take care of. Needless to say, if you want to pursue a manager role you will have already had a considerable amount of experience in the marketing industry, and thus you will have a taste for what it is all about. However, making the step up to marketing manager can be a big leap, which is why we have put together this guide so you know what to expect. As a marketing manager, you will be responsible for developing marketing campaigns that help to promote an idea or a service or product. Your role will be fast-paced, challenging and varied, and you’ll be involved in everything from distribution and product development to public relations and advertising. There is no end to work activities you could be involved in. The following is a mere handful of examples.

· Monitoring competitor activity
· Managing budgets
· Conducting market research through focus groups, customer questionnaires and other channels
· Managing the product of marketing materials, such as e-newsletters, flyers, DVDs, posters etc
· Sourcing advertising opportunities and placing adverts in the press
· Developing and contributing to marketing plans and strategies
· Organising and attending events, such as exhibitions, receptions, seminars and conferences
· Writing and proofreading copy
· Organising photo-shoots
· Liaising with printers and designers
· Managing customer relationships and communicating with target audiences
· Liaising and networking with a variety of stakeholders, such as partner organisations, suppliers, colleagues and customers

As you can see, your job will be extremely varied if you manage to bag a marketing manager job. The salary you can expect depends on your level of experience and the company in question. If you are looking for jobs for college students, you will need to start as a trainee and then work your way up to this position. The sector you work in has a massive role to play as well. However, on average, most marketing managers earn something around £37,000 per annum. If you are a senior brand or product manager you can expect something in the region of £48,000. The next step in the ladder would be a marketing director, with pay expected to be around £78,000.

Finally, your job will be office based and you can expect the usual 9 am until 5 pm working hours. However, when big marketing campaigns arise you will need to put in the extra hours and you may find yourself working offsite as you meet with your clients and other stakeholders.

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