If you’ve been given some responsibility in the workplace then it’s vital to carry out that job with a lot of enthusiasm so that you can keep management happy and ensure that you’re getting a good reputation among your bosses. One of the major tasks that you might be given is the responsibility of planning a corporate event, especially if you’ve already shown some leadership and organizational ability. If that’s the case, then here’s a quick crash course on how you can make your corporate event a huge success.
1. What’s the purpose of the event?
For starters, make sure it’s absolutely clear what the purpose of your corporate event is. If you’ve not cleared this up within the first couple of minutes of discussion with your manager then there’s going to be a lot of misunderstandings and disconnects. Make sure you speak to your manager or whoever gave you the task and discuss what the reason for hosting the event is. You’ll also want to ensure that you have a clear budget, a goal and also understand what resources you have available to you. Take down these notes by carrying a notepad with you or write them down in a document on your laptop to keep yourself organised.
2. Incorporate some interactivity and entertainment
An event that is all business and no fun doesn’t really attract investors or customers. You need to incorporate a bit of fun into the mix to make it more memorable and easily digestible, especially if the event is going to last several hours.For example, you could consider hiring a leading stage hypnotist to add a bit of fun to the event, or you could run workshops and practical demonstrations that give your audience a hands-on experience with your new products and services. Having charismatic speakers can also make a huge difference to your event especially if there’s a lot of talking involved, and you’ll also want to consider adding some catering services to keep your guests satiated if it’s a long event.
3. Understand what tools you’ll need to invest in
Depending on the purpose of the event, you may need access to a variety of different tools and services in order to achieve your goal. For instance, if the plan is to show off the latest prototype of your product then you’ll want to have full access to that prototype and the ability to command some of the people designing or producing it so that you can make sure it’s a presentable and usable product that you can demonstrate. To demonstrate the product itself, you could request to use a large screen or projector so that you can display it to a wider audience, or even ask for funds to attend a particular trade show or event.
You may also need to invest in things such as analytical tools to help you measure just how successful the event is, and also use different services to gauge interest and also make bookings for seats. There are plenty of software tools and services you can use to help manage your event, so make sure you look around for a solution that fits your needs.
