Running a small business is by no means an easy feat in today’s commercial climate. Chances are that when you set up, you’re going to be facing more competition than ever. No matter what products or services you’re specialising in, there are almost bound to be competitor products out there and your target audience are going to be aware of the choices available to them. So, you’re going to have to put a fair amount of effort into standing out from the crowd if you want your products to sell! But how can you go about this? Well, there are a huge number of ways that you can advertise and market whatever it is that you’re intending to sell and it’s highly advisable that you engage with as many as your marketing budget will allow. After all, you need to make yourself visible to make sales and see yourself and your brand become profitable! 

However, sometimes, it’s a good idea to focus on something a little out-of-the-ordinary. Sure, standard campaigns, such as email campaigns, print campaigns, and social media campaigns are extremely important. But everyone is going to be doing this. No matter what you put out, you’re still going to be battling against the vast majority of your competition for attention. You can pull ahead of the crowd by using some alternative tactics. One such tactic is push notifications. You won’t find all too many businesses engaging with this activity yet, but it is extremely effective if you use push notifications correctly. Take a look at The Power of eLearning Industry's Push Notifications Infographic 2019 Edition below to find out more!