The landing page and the home page have always fought for the hearts of both customers and businesses. Home pages are the space you can use to show everything about your business. It gives the gist of what you’re about, who you are, what kind of things you hope to achieve for customers. But the landing page is when things get set in motion. This is a page that a customer lands on when they click on a search result link. It's therefore a net, which needs to close so that the customer doesn't go back to the result page or closes the page entirely. But what can captivate someone to stay on your website? Well, think about yourself. What makes you stay on a page when you’re shopping online or searching for something? Visibility, attraction, simplicity, welcoming and easy to get around are the things that most stand out.
Consistent ad spacing
Of course, your website has to make money for it to survive, so ads are going to be frequently placed in the top and side banners. However, you’re trying to help someone find something, therefore you want the page to be clear and easily understandable. Some businesses will just make their font larger to help customers locate what they want in just a glance. This doesn’t always work though and fewer words on a screen doesn’t help. A large font will overcrowd everything else, so instead you should be keeping the space between your ads and text, images and links consistent. Make it enough so that the ads are not so easily clickable on the landing page. You need visitors to click on ads but on the landing page you want to first close the net and not annoy them.
Spreading the net
Firstly, you have to have a large and powerful net to catch your customers. Using keywords isn’t enough, keyphrases are also required. Keywords are great for product features lists but keyphrases are used for product descriptions as well. Over here you can see the various kinds of strategies that you can employ to spread you net wider. The landing page has to have several of these SEO tactics so that you can net different kinds of customers that are looking for similar items. For example someone might be looking to buy a blue parka jacket and another might be trying to find a raincoat. Both are similar in function so they can be compared to each other in either the product description or the keyword tags in the categories bar.
Cater to mobiles
If you haven’t heard the new already about Google wanting more mobile-friendly websites, then you better catch up quick. Make your landing page mobile-friendly by making sure the links are in icon format so they’re easily clickable. Make the description easy to read by using bold lettering and keep things simple when it comes to pricing and images.
Customers want to land safely onto your website and not have to search for things they want. Your keywords and keyphrases should be smoothly tied together so you cast the net wide.
