You will often hear people saying that starting a blog is a great idea. It’s good for your brain as it keeps it occupied, it can bring in money (although this is not something to be expected right away), and it can enhance your business. If you have a business in the food and beverage industry, starting a food blog can be an ideal way to explain more about what you do and encourage people to buy from you since you will be able to show that you’re an expert in your field. With the right SEO in place, it can even help with your marketing. However, knowing where to start can be a problem, especially if you’ve never thought of blogging before. If that’s the case for you, here are some great ways to begin your first food blog.
Choose A Niche
It is possible to have a very generalized food blog. You can discuss anything and everything, and this can work, assuming your business deals with the same wide range of topics. Yet it can often be better to choose a niche instead of something more general because it is easier to think of topics, and you can market your blog to a specific audience. If you are too broad in terms of your content, it can be confusing, and you might not be able to show your expertise so well.
Topics could be anything, including:
- Gluten-free food
- Desserts
- Foraged ingredients
- Vegetarian or vegan
- International cuisine
- Home cooking
- Budget meals
- Wine pairing
There are hundreds of different food-related niches to explore, and there is sure to be something that is of interest to you. The more interesting you find it, the more interesting it will be to your readers.
Choose A Name
If you add a blog to your business website, then a name isn’t going to be necessary – it should simply tie in with what you are selling already. However, if you are starting a completely new blog, something separate from anything else you are doing, it must have a memorable name otherwise people won’t be able to find it. The name you choose should be one that relates to what you are going to be writing about. When they are scrolling through search results, or see your blog mentioned on social media, if it’s not immediately apparent as to what the content is, it will be easy to skip. Once you have the name, make sure there is a domain available to buy that suits it. If not, you will have to start again and come up with something else, as the name and the URL should match as closely as possible.
Make Videos
Something that is often said about food is that it is eaten with the eyes as well as the mouth. This means that you can’t just have text on your blog – there must be some gorgeous photos too. If you’re not a keen photographer and don’t know anyone who can help you or don’t want to spend out on professional photos, why not make videos instead? These can be great for your blog as people will stay for longer (boosting your SEO), plus you won’t have to think of anything to write or include photos since the video will do it all for you.
