Whether it is fair or not, it is true to say that first impressions matter in life, and that is as true to business life as it is to your dating life or your career progression or whatever. That is why it is so important that your business is able to make a good first impression. If you can impress customers and clients, they will be more likely to give you that all-important first chance, and if you impress, that could result in a lot more business coming your way. Okay, but what can you do to make a better first impression with your business, today?
1. Ensure people can find you
Often, it is the basics that determine whether your business makes a good first impression or not, and it does not get more basic than ensuring that your contact information is clear and readily available. So many companies spend so much time focusing on the aesthetic appeal of their website,s social media and so on, without ensuring that the necessary information is easy to fidn. Don’t be one of them and put your contact details front and centre.
2. Give it the human touch
Instead of relying on auto senders and recorded messages, take the time to have a human respond to requests and queries or to compose email messages and so on. It will show customers and clients that you actually care about them and their time and that will help you to start things out on the right note.
3. Look the part
You don’t have to spend thousands on a designer suit or always wear your best heels, but if you want to make a good first impression for your business, as the owner, you should ensure that you always look smart, confident and professional. If you have employees, getting them to dress with your company’s image in mind too, will be really helpful.
4. Get a corporate car
If you are out and about a lot, attending meetings and events for your business, then it can be worth looking at getting a corporate car that is sure to impress. This need not be as expensive as you think thanks to flexible car leasing deals that can enable you to access a high-quality BMW, Audi or whatever you want to boost your image, as and when necessary. It will be much better than rocking up in your beaten up old truck, that’s for sure.
5. Serve great coffee
If they come to your office, ensure that you have really good quality coffee available - no instant. It’s a little touch, but it can go a long way to making a good impression and putting visitors in a good mood.
As you can see, making a good first impression for your business is a lot easier than you might have imagined, and although you do not need to do all of the above right away the more of these ideas you can implement, the better that all-important first impression will be.
