Websites are one of the most important aspects of a dental practice. Not only do they provide a space for patients to find out more about the dentist and their services, but they also serve as an online presence for potential patients to learn about the dentist and see what their work looks like. As such, such websites need to be well-optimised for search engines so that they can be easily found by those looking for a new dentist. If your surgery site is not optimised, then you may be losing money! So, what are some of the key ways you can ensure that your dental surgery site is doing its job and attracting patients?
Get it made over
One of the first things people will notice when they visit your website is the quality of the images. If they’re blurry or low-resolution, chances are they won’t stick around for long. So make sure to use high-quality images throughout your website – especially on your homepage and in your portfolio section. Also, while it can sound pricey, try to get the site made over by a marketing team, who will ensure that the makeover itself optimises the site while also following a logical pattern.
Invest in mobile accessibility
When it comes to dental marketing, mobile accessibility is key. To reach a wider audience, your marketing materials must be accessible from any device; this includes smartphones, tablets, and even desktop computers.One way to make your marketing materials more accessible is to design them with a responsive layout; this means that they will automatically resize and reorganise themselves to fit the screen of any device, ensuring that no one will have to struggle to read your content, regardless of the device they use. Another way to make your marketing more accessible is to use clear and concise language; this is especially important for mobile devices, which tend to have smaller screens. Make sure that all of your text is easy to read and understand, without requiring too much scrolling or zooming in.
Original blogs only!
Blogs are a great way to market your practice. They can help you connect with potential patients and educate them about your services. But, a blog is only useful if it is 100% original and is updated at least once a week, with articles that have keywords sprinkled throughout them.
Attractive layout
Your website should be easy to navigate, and the layout should be simple and uncluttered. The design should be modern and professional, and patients should be able to find the information they are looking for easily. Your homepage should feature a prominent call to action, such as scheduling a consultation or requesting an appointment online. The homepage should also showcase your best work, so potential patients can see what they could expect if they choose your practice.The rest of your website should be similarly designed, with clear menus and easy-to-find information. Patients shouldn't have to search for what they need - it should all be right there in front of them.
