The World In Your Hands: Growing As A Freelancer

Striking out on your own as a freelancer can be a daunting prospect. Breaking away from the safety net of a regular salary, benefits and sick pay can feel like an entirely stupid decision when you’re used to being in the workplace and protected. The thing is, freelancing can make you feel like you have the world in the palm of your hand. Wherever you go, you can find work and you’re not tied into a routine anymore. It’s a liberating feeling and the experience can make you never want to look back at working for someone else again.

The difficulty with striking out on your own is how you can grow your experience. Depending on your line of work, you may need to consider equipment costs and these can dictate how much you can or cannot grow. Contractors in building works or a trade often need to look into van leasing deals and equipment deals to get the best for their cash to grow their business again. Writers need little more than a fantastic laptop. The next bit, once you’ve got all the tools you need for your trade, is to actually find and keep clients. We’ve got some of the best ways you can grow your freelance status and make it big – and all without the protection of a company around you!

  • Make Contact. Making a list of companies that require your skills and contacting the heads of those companies is a good place to start. Gatekeepers are notoriously good at stopping people from getting to the right person – so learn to write engaging and to the point emails introducing yourself and what you can do for them.
  • Network. Getting to know other freelancers in your industry can do you wonders. Check out the websites or LinkedIn accounts of those on the same wavelength as yourself, and check out their previous client lists. Doing this can help you to earn the businesses you could contact as above. You wouldn’t be poaching clients, but getting an idea of the type of clients that have in the past looked for your services.
  • Socialise. Social media marketing is free and you are able to get your name out into the world and in front of other businesses without spending any extra money! The best thing about socialising on social media is that you can contact people on an informal level and your friends and family can support you by sharing your skills.
  • Visibility. Once you’ve got some experience under your belt, you can ask for references from clients. Build a website with a company that specialises in online marketing and you can be more visible in a professional capacity online.

Growing your own freelancing business will take some time, but once you get your name out there and get the ball rolling, you could find yourself at the request of companies around the globe. You won’t have to worry about finding your next paycheck if you’ve covered your bases!

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