When it comes to websites, you’re the expert. You look at possibly hundreds in the course of a week and know what looks good visually and what reads well. But when it comes to your own website are you hitting the mark? Does your customer know what makes you stand out from the competition and why they should choose you as an expert in your field? It’s easy to spot a bad website, far harder to put it right. In this blog we point out three mistakes that website builders should avoid when making their own website, especially when you’re going it alone.
Generic Imagery
You’ve put all the hard work into creating a website that’s as unique and personal as you and then you go and put some generic stock pictures up. These pictures are not relevant to you or your product and while websites such as Pixabay do allow you access to hundreds of good quality images, you’ll be among hundreds of others who are also using the site. Instead, consider hiring a photographer who will take bespoke images for your business. Get head shots of you and your team and make it personal. A thoroughly good investment for your business and something that will appeal to your customer.
Unprofessional Writing
Not everyone has excellent copywriting or web content writing skill, and if you don’t then you run the risk of alienating your potential customer with writing that misses the mark. You need to think about what your customer needs to know, sure, but you also need to be able to translate that into text that has a distinct voice, a voice that your customers can trust and relate to. If you’re not sure how to go about creating that voice and getting it on to the pages of your website, then consider hiring the services of a professional like Toni Marino so that each piece is the best it can be. Make sure that each page provides only the best content, with no filler or fluff. Just good quality, well thought out writing.
No Funnel
Your website needs to act as something more than just a shopfront for your goods and services. Instead it must also serve an active purpose.Your landing pages, the pages that customers find when they Google keywords and find you, need to be smart. They need to lead or funnel your visitors through to where they can eventually make a sale or a query. Each landing page must exist to have the same goal in mind and work to make that happen.
Analyse how your website works, take a test as a customer, research and involve a control group if necessary. Make your website the best place to find out information about you and create a site that’s worth its weight in gold as it channels your customers through the landing pages and on into a sale. Everything you invest into your website is an investment into your business, so make that happen today.
