One day, this will all be over. We’ll all walk out of our homes, rub our eyes to the naked sunlight and take a deep breath, before finally going back to work. If you’re a business owner, you will be hit with a tsunami of consumer demand. Suddenly, everything is back to normal and so many people want to buy the things they had put on hold. Any business that is not prepared for the sudden spike in consumer demand, post-lockdown, is going to lose out big time. You might even say, this is a once in a lifetime chance to really a time warp your business to brighter and better days. The question you should ask yourself, is are you ready for it?
On the lookout
Every single marketing department in the world is revving its engine at the starting line. Sooner or later when the lockdown does end, the bidding will begin on keywords and keyphrases. Do you have a marketing plan that will capture the maximum number of consumers when the floodgates do open? Here are some things you should do. Backload content. Whenever the lockdown is lifted, there will be a seasonal rush. Whether it's spring, summer or autumn, you need to have content ready to publish as soon as you get the word. Write blog content that shows your products and services fit in with the seasonal needs. Create PPC ads that fit the circumstances. When things are back to normal, you need to publish ads anywhere and everywhere, and you need to be first! You cannot make new video ads right now but you can create PPC ads and social media ads that get to the core of your business. Try to predict the keywords which will emerge in the future. If you’re a fashion company, what kind of things will consumers be searching for in June or July? It will be nearing summer, so you would expect items like sandals, sunglasses and suntan to be top choices.
Spreading out wide
When things do get back to normal, you will be back in business big time. All your distributors and suppliers will want to quickly ramp up their production and receive as many goods from you as possible. Hence why you will need something like Navigator Systems to work with you in order to control the flow of the tsunami of orders. This inventory management system tracks everything, from items, invoices, orders, new supply and sales. It's vital that you complete every order in a linear fashion and not have to backtrack and chase up invoices. By using this type of system, everything is centralised.
Keep communicating
Whatever kind of business relationships you have, keep stoking the fires. You don’t want to go cold turkey with your supply chain. Write weekly emails or perhaps two emails a week to all your clients and customers, to make sure you are not forgotten. When things do pick up, you want to have your concerns absorbed quickly. Don’t sit at home twiddling your thumbs, get ready to go back to normal or even experiencing a rush of consumers, when the lockdown finally ends.
