Getting your brand psychology right is critical for success in business, whether you’re starting a solo venture or something larger. The goal is to tap into people’s minds and use them as leverage to boost outcomes. What’s nice about this approach is how it reduces the expense of effort on your part. If you can make your brand more impactful while remaining honest and transparent, it can only help you. So, what do you need to do?
Leverage The Power Of Storytelling
First, you’ll want to leverage the power of storytelling. Connecting with people emotionally is one of the best ways to tap into their psychology and make them want to buy from you. It doesn’t really matter what the story is, as long as it is compelling and relates to your brand. The more you can move people, the more likely they will be to want to keep coming back to you.
Use Scarcity That Creates Demand
Next, you’ll want to think about how scarcity creates demand. Time-sensitive offers and telling people that you only have limited inventory make it more likely they’ll part with their money and take a chance on what you offer. Yes, it’s a sneaky tactic, but it has been proven to work over and over. Most brands today use it, especially those running limited-time promotions and large discounts that may not be available for the rest of the year.
Social Proof
Another approach is to create films or documentaries that offer social proof. Videos of existing customers explaining why they loved a product or service can be much more powerful than conventional ads. Agencies like Fable Studios understand how this works in detail. They know that if they can film high-quality UGC or other brand-affirming content, then it can often have an outsized effect on sales, and encourage people to get off the fence and spend.
Personalisation
Personalisation is another approach worth trying. It works by adjusting content or services to make customers feel more valued. In other words, they don’t feel like they’re just getting the same experiences as everyone else. This personalisation can apply just as much to products as to playlists. The degree to which you can implement it usually only depends on the quality of technology you decide to use. AI is, of course, making this process even simpler.
Anchoring Bias
Another approach you can use is anchoring bias. This method presents your most expensive option first and then uses that to get people to buy still expensive options that are a little cheaper. For example, you often see this in restaurants. They’ll post a £500 bottle first before introducing their £75 and £50 options.
Colour Psychology
Lastly, you could explore colour psychology to encourage people to buy from you. Again, it is a sneaky option, but it is highly effective. For example, many professional service firms use blue and grey because people associate these hues with trust. Similarly, bright colours like yellow and orange are best for brands that want to communicate fun and creativity.
