An Exhibition In Trade Show Marketing

Monday, October 02, 2017


If you are serious about making waves, then marketing is going to be a vital part of the process. To get attention, the firm has to go to the customer and not the other way around. After all, you are trying to convince them that they need your services. The sad thing is that marketing is played out thanks to the number of companies in existence. So, the effect might not be as significant as it is harder to stand out from the crowd. Mercifully, marketing techniques such as trade show marketing don’t fall into this category. However, the person in charge has to know the ins and outs of the sector to make waves. Here’s how to make a show of the company at a trade event. 

Start Way Before The Event
A mistake which lots of businesses make is to turn up on the day unprepared. Sure, the booth might be flawless and the staff ready to roll, yet that doesn’t mean a thing. To garner some real attention, you need to put chum in the water to attract the biggest sharks. Social media is the best place to start without a shadow of a doubt. Start by posting links about the event to raise awareness. Next, use rich images to make attendees more familiar with your brand. Maybe a photo of the booth in all its glory? Finally, whip up customer engagement by asking them what freebies they want to receive. The sooner you start, the more you will stand out on the day. 

Be Unusual 
It seems as if everyone follows the same script at a trade show. Every company’s booths are the same, as are their sales pitches and their giveaways. Although no one wants to let the competition get ahead, copying them isn’t the answer. The solution is to be different and original to stick out like a sore thumb. Consider your booth for a moment. Bespoke exhibition stands are going to catch the eye as opposed to a standard trade show stand. With this simple change, the number of leads from the event could double. Stick with the theme throughout the day. Rather than a typical prize draw, opt for something which is fun and interactive. And, change up the rewards because there are only so many pens a person wants.

Research The Competition
A positive mental attitude is an excellent weapon. However, a good attitude means understanding that you can’t always win. Sometimes, rivals might be superior and do a better job. The key is to learn from your peers and use their strengths to the firm’s advantage. By researching what they bring to the table, it prevents any nasty surprises. Also, it’s not nice to admit, but you can copy and use it as your own. For instance, they might use lighting which you never thought of before. If they do, don’t be scared to reconsider.

Ultimately, there are lots of ways to make waves at a trade show. But, these are the three leading contenders.

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